K's Learning Diary

In a time when small and medium size companies and families alike are having to cut back on non-essential spending, it can be more difficult than ever for startups to get the required funding to make a brilliant idea into reality. But instead of asking a small number of people (like the dragons) for a large sum of money, what if you could ask a lot of people to help and each only contribute a small amount? This is exactly what crowdsourcing websites like  Kickstarter  offer. Those websites provide a platform where you and I, the general public, can each add a small amount of money to support an idea or project we really like. What a brilliant idea! This way, new startups can secure initial funding more easily, knowing that people actually like their idea. How you sustain the business after this initial "kickstart" is another matter, but at least more seeds are being planted and ideas are being turned into reality. My initial reaction after learning about crowdsourcin