Google NOW

Google NOW helps relay information to you throughout your day just when you need it, whether you are on holiday, on your way to work, or simply loafing around. It assists you in planning your day, setting reminders, or performing searches based on the context of your situation.

 

Emirates Airline now offers pre-flight information about users' destinations through Google Now.

Once again, I believe Google is a step ahead of its competition by delivering information in a more personalized manner. Now that Google is taking care of your day and predicting how we make decisions in real time, the amount of anonymous (I hope!) data that Google is collecting can be somewhat alarming. I don't think anyone in the history of mankind has ever been able to understand how people live their days all at once. Google's Big Data capability is truly impressive.

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