Rethinking Loyalty Programs with a Big Data Brain

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"A wide new world of opportunity is possible if retailers put the proper analytics to work against the raw data they already possess."

"Big data in loyalty programs is all about increasing precision. A retailer that has a good sense of what products will draw customers in and when may decide not to extend the 5 percent discount to particular customers. This can boost profits for the retailers without antagonizing the consumer."

"By using big data, retailers can gain insight that helps them show the customer that they understand and know them as individuals and can even anticipate what they want."

Well, I think it makes a lot of sense. 

Read the full article here.

 

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